From a graduate, and admittedly inexperienced, view on advertising- advertising seems a very dynamic and volatile industry, full of massive highs but also lows (the loss of an account for example, or an advert bombing). I think what also has caught me by surprise are the number of people who change agency, or decide to set up their own; and also clients moving their business. Whilst, it would be ignorant of me to suggest that this does not happen in other industries, in advertising career moves seem to be more mentioned with an interest to the transfer of creative talent and potentially money too (a little like football then!).
Subsequently, a magazine like Campaign comments frequently on the “movers and shakers” of the industry- those moving agencies and agencies winning accounts. This is then further suggestive of wider agency success, growth or even decline- with titbits like “A is leaving Agency W” enough to churn the rumour mills concerning why person A might be leaving. As Jerry Della Femina comments in his book “From Those Wonderful Folks Who Gave You Pearl Harbor”, the advertising world is awash with rumours and speculation, and that these insights crucially lead rival agencies to potential new business. As such, I thought it was worthy to have a quick look at some of this week’s “movers and shakers”…
1. Andrew Garrihy– previous Vodafone marketer has been made Samsung’s UK Marketing Director.
2. President Obama joins Foursquare, a location-based social networking site.
3. Steve Easterbrook– become chief executive of Pizza Express after quiting as president of McDonald’s in Europe.
4. Joe Irons, has left his position at New Look as the group marketing director to join Monsoon Accessorize as ecommerce and multi-channel director. This is the second marketing director to resign at New Look in 3 months.. not looking good.
1. Agency Stephens Francis Whitson (SFW) as they are appointed by Omega Pharma to handle a CRM brief for a new product.
2. Rainey Kelly Campbell Roalfe/Y&R– appointed by Vodafone to handle its UK £47million advertising account.
3. Google. In a shake-up of the mobile world, Google buys Motorola Mobility for £7.7bn to heighten its competition with Apple.
4. Culture Group– hired by Google for PR drive to get more UK businesses online.
5. CHI– handed Burger King’s £12mil UK advertising account.
6. SapientNitro– appointed by M&S to revamp its online presence.
7. Domino’s pizza after it sealed a deal with Channel 5 that allows it to make an Big Brother eviction night pizza.
8. Arena Media– appointed by Brightsolid (the owner of the social network brands Friends Reunited, Friends Reunited Dating and Genes Reunited) to handle its media planning and buying.
9. The ipad after British Airways decided to issue its cabin crew with them to improve customer service and information handling.
10. Lida– appointed by airline bmi to handle its direct marketing activity.
11. The Red Brick Road– now to handle Volkswagen Commercial Vehicles social media account.