Following from the success of my round of the “movers and shakers” of the industry a while back, I thought a follow up was needed- a crucial dose of who is on that pleasant up, and less lovely, down-slope in the Advertising industry at the moment. I am incidentally a massive “The Week” reader, so have decided to copy their ingenious and simple good times/bad times template.
It was a good week for…
1. M&C Saatchi as the agency’s first half pre-tax profits have jumped 46% to £7.1m, with its UK office performing well amid strong demand for data and social media services. Amid all this the M&C Saatchi Worldwide also had time to publish a book entitled ‘Brutal Simplicity of Thought’.
2. Jose Mourinho after he became the first global brand ambassador for Braun, the P&G-owned electric shaving company.
3. Junk-food after the government rejected calls for its ban in advertising.
4. Glue Isobar as the agency scoops the Auto Trader account.
5. OMD after it is appointed by consumer-goods company Sara Lee to manage their £125m global media account.
6. Heineken after rival Molson Coors failed to gets its ‘The Entrance’ ad banned for linking alcohol with talent and popularity.
7. Innocent Drinks as it wins the naming row with Innocent Vitamins, a range of supplements for children. Innocent Vitamins are now to be rebranded as Innovitive Vitamins. Innocent Drinks also had the good news that they were inducted into the Brand Republic Hall of Fame.
8. Havas Sports and Entertainment after it lands the London 2012 Olympic Eurostar work.
9. Tuborg Beer as it secures a prominent product placement in LMFAO music video.
And it was a bad week for…
1. BT after a press ad for its Infinity broadband service was banned following complaints by Virgin Media. The advert apparently failed to make clear that BT Infinity had limited availability and falsely implied the service was available to most, if not all, customers.
2. Groupon as its revenue has dropped following increased competition.
3. Redline, the Motoring and tech gadget magazine, after its publisher Future decided to close the magazine.
4. Family Circle and Woman’s Day, two high-circulating magazines in the US as their publishers, Hearst and Meredith respectively, reduce their frequency.