This is just a quick post, in fact more of a steal from Leo Burnett’s Cultural Fuel site, which I think explains Google+ in a way that I understand completely.
I guess deep-down a little bit of me always wondered ‘Google, why bother?’ Why bother joining it when you have Facebook?
And why the extra hassle for the big G to attempt to threaten Facebook’s position as THE social media site?
However, after watching this, it turns out that “little bit of me” has just been relinquished. Google needs Google+, in much the same way that people need news ways of communication. It is that simple.
Please click on the link below to view this presentation, as putting up here, in life’s ironic way, is turning out to be not so simple…