News in the Ads #9

Without boring you with my critical and begrudging insight into what feels like the longest day of my life (at least in memory), I am going to keep this round-up of last week’s industry news as concise as possible..

1) LoveFilm debuts on the iPad
LoveFilm, the film-rental and streaming service owned by Amazon, has launched its first iPad app as part of its ongoing strategy to be on as many platforms as possible.

-> It looks like one of the iPad’s few flaws is no more, as users are now able to download and watch films more easily on the tablet with LoveFilm now downloadable as an app. LoveFilm is already available on Sony and Samsung’s connected TV sets and the PlayStation 3 games consoles, but its move to the iPad is a further effort to ensure that their subscribers have “total control of over their viewing schedule”. Lucky them!

2) Marketers warned over 2012 ambush marketing conviction claims
Marketers face a heightened risk of gaining a criminal conviction if their brand appears in ambush marketing during the London 2012 Olympics.

-> The rules on advertising and street trading around the Olympics and Paralympics are set to tighten in November as marketers are to be prosecuted for ambush activity. Unless that is, they can prove that this “criminal behaviour” of their brand took place without their knowledge, or that they took reasonable steps to prevent it. Thus following in the footsteps of News International, I would recommend caution.

3) Aston Martin beats Apple to become the coolest brand of 2011
Apple may be about to launch its iPhone 5 while laying claim to be the biggest company in the world, with a market cap in excess of $335bn, but the tech company remains a distant second to the 98-year-old car maker, Aston Martin, in the cool stakes.

-> It seems that it is not just James Bond fans and car fanatics who love Aston Martins, as the car manufacture has held off challenges from Apple (2), Rolex (4) and Dom Perignon (12), to be crowned the coolest brand in the UK for the second year running. Other surprises on the CoolBrands’ rankings were the Harley-Davidson coming third (I blame the leathers..), Tate Modern being the only only arts establishment considered within the top 20 coolest brands in the UK and Nike being the only sportswear to make the cut. The list is compiled by a combined vote amongst 2,000 consumers and a panel of 36 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music.

4) Nightclub franchise Pacha launches live music Facebook channel
Pacha has become the first nightclub franchise to launch a live music channel on Facebook, in a bid to diversify revenue streams.

-> A nightclub first.. it is not often that you hear those words but Pacha has hit the headlines for being so social-media savvy. This creates a whole new meaning for a potential “night-in” as Stephen Glen Hulme, Pacha Recordings director, said: “The digital world is here and now and the launch of Pacha TV will allow clubbers across the world to only ever be a click away from the unique atmosphere of Pacha.” Dance on.

5) Carlsberg biker cinema stunt proves a YouTube hit
Carlsberg has staged a cinema stunt featuring couples negotiating an auditorium packed with bikers to promote its new global strapline: “That calls for a Carlsberg”.

-> If you have not seen this advert yet, please watch it now. Brussels-based ad agency Duval Guillaume Modem came up with the stunt, which was staged in a cinema in Belgium. The advert has already had 4 million views on YouTube and counting… and the stunt only took place less than 2 weeks ago, A-MAZ-ING.


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