To celebrate the 10th year of broadband in the UK, Virgin Media teamed up with United Visual Artists (UVA) and Borkowski PR to create an immersive light installation on London’s South Bank. This was open to the public in April this year and regretfully and frustratingly I did not attend (with the next best thing being to view the videos and photos below).
The installation cleverly played on the magic of modern communications– the speed of fibre optic represented by the light and laser beams, and these consequently representing data. An exciting mix that engages with the audience as they travel around the labyrinthe-like passages and stairwells of the industrial Bargehouse– the story beginning when visitors answer a question in the front rooms and then follow a subsequent pathway of light that constantly varies in intensity and form. The installation therefore puts the audience at the heart of the experience, tactically demonstrating the user-based content, speed and flexibility that modern broadband enables. But enough of my nattering, I think the pictures below demonstrate “The Speed of Light” much more effectively and also portray a sense of the professionalism and wow factor that made the installation so memorable and unique.
The installation used over 148 lasers across four floor and six rooms- with each getting more abstract and interesting, as the laser begins to react more violently with the music and sounds to suggest a interconnecting mass of digital activity and information.
Together it reminds me of being in an East End club, raving in the day time with a slight dose of Science Fiction. Regardless, I wish upon a star/laser beam that I had been there to witness this; although thankfully the wonderful Creative Review has written a rather good summary.