A paper fix

Everyday 60 million plastic bottles are thrown away in the United States, 86% of these left to slowly decay on garbage sites (a full 700 years to completely decompose- still there for your great-great-great-great-great-great-great-grandchild’s birth). A problem that needs to be fixed.

Bring on design company Brandimage then, who have created the paper water bottle. And yes despite the apparent paradox of this product- paper and water…, the product actually works. 360 Water Bottles are made from 100% renewable food-safe resources, are fully recyclable, resealable and versatile in a number of potential liquid categories. Plus, I think the product looks good too as I like the range of colours and the bottle’s eliptical shape. My only concern is that the bottle might get flattened if thrown into my mess of a handbag during a trip on the tube at rush hour, although ironically the bottle is stackable and easily transportable en masse.

The science behind the product being – constructed “with 90-95% reduction of polymer, the single-serve water bottle is made from two pieces which are fused together by a micro-thin PLA (polylactic acid) which provides a barrier between the liquid and air.” Or more understandably, bamboo and palm leaves are key components.

It gets the seal of approval from me.

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One response to “A paper fix

  1. 1 in every 5 water bottle ends up in the ocean, while this may be a better alternative to plastic it inst the ideal fix. Get a canteen, and carry it with you. Klean Canteen has a thermos mug that can be used for both hot and cold drinks, and even has a cafe lid.

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