Everyday 60 million plastic bottles are thrown away in the United States, 86% of these left to slowly decay on garbage sites (a full 700 years to completely decompose- still there for your great-great-great-great-great-great-great-grandchild’s birth). A problem that needs to be fixed.
Bring on design company Brandimage then, who have created the paper water bottle. And yes despite the apparent paradox of this product- paper and water…, the product actually works. 360 Water Bottles are made from 100% renewable food-safe resources, are fully recyclable, resealable and versatile in a number of potential liquid categories. Plus, I think the product looks good too as I like the range of colours and the bottle’s eliptical shape. My only concern is that the bottle might get flattened if thrown into my mess of a handbag during a trip on the tube at rush hour, although ironically the bottle is stackable and easily transportable en masse.
The science behind the product being – constructed “with 90-95% reduction of polymer, the single-serve water bottle is made from two pieces which are fused together by a micro-thin PLA (polylactic acid) which provides a barrier between the liquid and air.” Or more understandably, bamboo and palm leaves are key components.
It gets the seal of approval from me.