Social, Local and Mobile

Forgive me for being lazy, but just had to post this useful infographic by Nielsen and NM Incite (a Nielsen/McKinsey company) that highlights how social, local and mobile experiences online affect consumers.

“The findings highlight digital consumer behaviour and consumption patterns that can help brand advertisers understand their most valuable customers and how they’re engaging across social, local and mobile.”

All very helpful to an intern starting out in the dynamic and unbounded territory that is digital advertising.


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