Baby Ron

One nightmare later and I might be regretting this post. Similarly, the prospect of inviting the “happy meal” into my future life (with pushchair) has never looked more uninviting.

The infancy of Ronald McDonald

The advert created by Leo Burnett New Delhi features a much younger Ronald McDonald, although one still sporting a fine crop of ketchup-coloured hair. Even ignoring his vampire complexion of porcelain skin and red lips, the baby’s eyes provoke anxiety and uneasiness – this camera stare moving beyond a struggle for the last Big Mac, to a hypnotic glance of power-to-be.

A future in big shoes and yellow onesies awaits.

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