34 others were here

The fact that I am left a little lost for words says a lot about this campaign by McCann Worldgroup Helsinki, as it shows a point far better than I could ever explain it.

I love the pace and rhythm to the creative – namely that it nearly ends with a cliffhanger, effectively mimicking the devastating impact of HIV and AIDS on peoples’ lives. I could also gush on about the campaign’s media relevancy – the fact that it successfully integrates and appropriates the social space (giving a new and startling meaning to Google Places); but like Downton Abbey and Star Wars it is best watched in silence and then talked about after. Listen and learn (and don’t check in).


One response to “34 others were here

  1. Pingback: Campaña de HIV Foundation para el uso del condón | Cálamo Currente·

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