When sorry is a happy word

I have become an accomplished apologiser. Nearly a year into my job, I have been commended on my skills to say “sorry”; this five lettered s-word second only to me announcing my name on the phone. I believe that this ability to apologise, whether warranted or, more likely, not; is a peculiarly British one and also one pencilled to a junior job description. An ability to apologise goes alongside the tasks of following up on projects, setting reminders and being sugary-sweet to the various media specialists (broadcast being my current favourite, with said phone chat toeing on being flirty).

Sadly, I also have to bring this vocation to this blog, and do an online bff (beg for forgiveness) for my recent lack of blog posts. Ultimately a dying Dell + lack of spare time + multi-screen overdose, culminates in my blog silence. However, to make up for this, I thought that I would equate my sorry to a more happy place, with the best video I have seen all year (although it now being February, this compliment probably downplays the video’s brilliance).

Shugo Tokumaru Kitachi 1

Shugo Tokumaru Kitachi 2

The video is for a Japanese music video, although it captures my attention more for the visual than the sound – the animation being the result of approximately 2000 plastic silhouettes, created using a computer-controlled cutter. The song entitled entitled “Katachi” meaning “shape”, appropriately and creatively mastered through the stop motion and splash of colour and shapes.

Admittedly I still do not understand how it works (on a very basic level, how do you get each piece to stand up?), but to use a phrase that fills in the sequence of my “please… and sorry…” – Shugo Tokumaru, I salute you, well done and many thanks.

Shugo Tokumaru “Katachi” from Kijek / Adamski on Vimeo.


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