Jay Z’s Bling

Tonight I have opted to play magpie of the web by snapping up this chart of bling– sharing is caring as they say, and Jay Z’s promotion of the finest things in life certainly justifies my scrutiny and dollar-eyed envy. Master of marketing, he impressively manages to reference eight brands in his latest album Magna Carta Holy Grail, including four competing car brands, while the album itself was promoted through various Samsung commercials. A one man agency with a microphone if you like.

The question I have is does the marketing maketh the music (gyrating in Versace, singing in a blacked-out Bentley… You get my gist) or do the brands maketh the man? I await album thirteen.



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