No Bollocks

From my experience, no bollocks is easier said than done in the advertising industry – a sequence of expletives perhaps more common than something done speedily, without questions and that awkward team brainstorm. The work is often brain-freezingly hard, and sugar-coating, encapsulating and moulding a brand is more likely the business’ bread and butter (or much beloved gourmet burgers and a month’s rent in Hackney).

Perhaps for this reason, I find myself in very much anti-bollocks territory tonight – drawn to a single and year-old outdoor campaign for Newcastle Brown Ale in the US. The adverts by Droga5 cheekily mocks Stella Artois’ slightly confused attempts to appeal to the American drinker through an archaic piece of tableware. The juxtaposition of the two adverts is ultimately a media ambush, victory and job done for the English beverage. Bottoms up as they say…

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