The fact that I am left a little lost for words says a lot about this campaign by McCann Worldgroup Helsinki, as it shows a point far better than I could ever explain it.
I love the pace and rhythm to the creative – namely that it nearly ends with a cliffhanger, effectively mimicking the devastating impact of HIV and AIDS on peoples’ lives. I could also gush on about the campaign’s media relevancy – the fact that it successfully integrates and appropriates the social space (giving a new and startling meaning to Google Places); but like Downton Abbey and Star Wars it is best watched in silence and then talked about after. Listen and learn (and don’t check in).
Marzipan and Marmite 
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